Find Your 'Open Sesame' to China E-commerce

I have known Sandrine for more than 25 years through our common years at Adidas in Asia. When I took over the regional responsibility for Doctor Martens in Asia, we decided to evaluate the current structure of our China business. Knowing Sandrine and the enormous expertise and great contacts she has in China, it was a no-brainer to talk to Full Jet. Our cooperation is threefold;

1. Full Jet provides an in-depth market study
2. Full Jet will handle our e-commerce activities
3. Full Jet provides a short list of potential distribution partners

We are extremely pleased with the cooperation so far. I can wholeheartedly recommend Sandrine and Full Jet’s offered services.

In late 2012, Under Armour decided to take a close look at its China business, with a new team and approach to the market. UA used the services of Full Jet to help in four key areas:

1. Help the new team speed up the learning curve,
2. Assess UA’s business at that time in China, including everything from operation set-up, stores and business partners, product range and pricing, to marketing strategy and store roll-out plan,
3. Create UA’s development roadmap and,
4. Identify and help UA select partners for distribution, marketing and operations.

Full Jet has delivered outstanding quality of services which has enabled UA to get on the right track in a very rapid, efficient and professional way.

Full Jet guided our launch into the Chinese market with a full service model of consultation, introductions to key business partners, advise on our negotiation and pricing, as well as the growth potential of our business. I was extremely impressed with Full Jet’s professionalism, depth of knowledge of China, perseverance, and overall enthusiasm for Brooks’ success.

In 2018, BIC had the project to relaunch its stationery category in China and was looking for the right partner to do so, I met Sandrine and Victoria who strike me with their knowledge of the China market and their online operations.

The FULL JET team has a solid expertise, a great understanding of foreign brands and Chinese consumers allowing BIC to structure its approach pretty quickly. The conversation was transparent and honest, highlighting key challenges we would face and how we should overcome them to lead the brand to success.

All strategic decisions were heavily backed up with data allowing our team to make the right decisions from the start.

In 2014, we entrusted Full Jet with a supportive role in a major transformation time for the brand in China. With their assistance, we initiated a new business and commercial model that can support the premiumization project of the brand and its deployment. Thanks to a very solid Chinese business expertize of the Full Jet Senior Team, the Lacoste Chinese subsidiary management has been able to define the correct strategy based on very consistent number projections.

We have been working with Full Jet along 2018 and 2019 on different projects related to our e-commerce and digital expansion in China.

Full Jet actually helped us setup PIERRE MARCOLINI store on Secoo, and build up our WeChat store – WeChat store mini-site and WeChat mini-program.

Despite the short time period for the store setup, Full Jet succeeded to deliver an astonishing design and very smooth development; all perfectly aligned with our Brand image and guidelines. Full Jet IT and Creative teams have been very reactive, flexible and achieved to deliver the end-products with a strategic and meaningful mindset.

I have been working with Full Jet on different missions from Brands Strategy to E-Commerce Execution since 2016.

I have always been extremely impressed by the professionalism and the expertise of the team that has helped us to successfully improve our Brands Value and Customers perception. It is very rare in this industry to find a Business Partners that could deliver exactly what they offered when pitching; but Full Jet definitely does.

I would highly recommend any Brands for choosing Full Jet from Strategy thinking to Execution actions.

We were very impressed by the quality of the work and the deep understanding of Full Jet with regards to the ever-changing reality in the Chinese market. Collaboration with Full Jet has been very smooth, efficient and always pleasant

After acquiring distribution right from licensee, G-Star started its operation in China only few years ago with minimal knowledge of how to run retail and wholesale business in the region.

With over 20 years of retail business management in the Great China region, Sandrine – Founder of Full Jet - provided G-Star’s senior leadership team from the Netherlands profound insights in what the China retail market was in the past 10 years and what could be expected for the near future. The enlightenment gained from Sandrine helped shaping the G-Star business strategy in the Great China region.

Now G-Star has extended the collaboration with Full Jet by working closely on eCom business development. Full Jet helped us build up our store on JD.com and managed the takeover of our store on Tmall.com. I am very pleased with the Full Jet performance and look forward to a wider scope of collaboration

Full Jet’s deep knowledge of the Chinese market, coupled with first-rate analytical skills, were critical to the development of our business planning for China.

Sandrine and her team never hesitated in challenging our assumptions when appropriate, and they remained pragmatic and focused throughout our work together. Their recommendations were always well-supported by evidence gathered in their extensive fieldwork and access to various players in the markets of interest to us.

I wanted to improve the editorial strategy of Mustela social media accounts (Weibo & Wechat) and also test KOL operations on Xiao Hong Xu, so I organized a pitch to select an agency. 2 of the agencies were 100% Chinese, and Full Jet was the only one with a foreign CEO: when I briefed the agencies, I thought I’d be tempted to work with one of the Chinese agencies.

But Full Jet was the one who better understood my needs: their recommendation included mock-ups which applied faithfully our graphical guidelines and displayed the key brand messages with the right priority. They also reassured me more than their competitors regarding KPI analysis.

As I have worked with them throughout 2019, I can confirm their teams are professional, engaged, communicative and they respect deadlines.

They also had the right attitude in working with us, the Brand, together with our exclusive local distributor: although it wasn’t always easy, they justified in a very objective manner all strategic standpoints and operational recommendations.

Could we have entered the Chinese market without Sandrine and the Full Jet team? Probably. Would we want to? No.

Full Jet has delivered very precise and detailed work. We were very satisfied with the quality of the work, the insight in China business and the strategic vision combined with a true understanding of operations.

We found in Full Jet a skilled team of professionals who made it possible for our e-commerce channel to run good figures right from the very start. Their ability to be clear in their explanations, proposals and targeted results made it easy for me to commit to a partnership and I am glad I did.