Our News

We are always looking for new challenges, find out here our news.

07.28
2020

The Impact & Implications of the New Regulations on Livestreaming in China

The China Advertising Association has just released on July 1st a new set of regulations regarding Livestreaming/O...
07.24
2020

Sandrine Zerbib’s Corporate Q&A Interview for Week in China

We’re excited to post Sandrine Zerbib’s interview for Week in China. She was invited to give her opinion on the Ch...
07.08
2020

Where To Invest First In China With A Small Marketing Budget

As we have seen in previous articles, a lot of foreign brand enter the E-commerce Chinese market with little to no...
07.02
2020

Victoria Glanz Interview on BFM TV <Chine Eco>

We are very excited to share an interview with Victoria Glanz, Full Jet Senior Partner for Client Development &...
06.30
2020

Webinar Episode 3 - How to build an effective relationship with distributor in China

Our Founder and Managing Partner, Sandrine Zerbib and Bruno Grangier Founder Partner, LEAF Law Firm, were this...
06.18
2020

Full Jet 6.18 Results

Full Jet achieved great results for this year's Tmall 6.18 Shopping Festival 满捷在今年刚刚结束的天猫618大促上再次获得了杰出的成...
06.16
2020

Theragun mini launch

Full Jet is excited to share the latest news from our premium brand Theragun – Theragun mini launch on Tmall: ...
06.16
2020

DON’T JUST TRUST THE NUMBERS

SELECTING A KOL IN CHINA By Patrick FAURE, brand expert in Full Jet
06.10
2020

Full Jet team featured in CIO Bulletin magazine

Our Full Jet team is featured in press! In the latest issue of CIO Bulletin magazine, our talented senior team mem...
06.04
2020

Celebrities Livestreaming Sessions for 618 Campaign Warm-Up

In this year's 618 shopping festival, over 600 company presidents and 300 celebrities will join the live-streaming...
06.01
2020

Victoria Interview on Global Retail News May 2020 issue

We are very happy to share here an interview our Senior Partner, Victoria Glanz gave for the May issue of Global R...
05.27
2020

Full Jet named “30 Admired Companies to Watch” by CIO Bulletin

Full Jet is honored to have been named by CIO Bulletin as one of "30 Admired Companies to Watch" in 2020. We see t...
05.22
2020

Key Features of Taobao Livestreaming

What are the top features of a successful taobao livestreaming?  
05.21
2020

Full Jet European Office Opening

We hope you are as excited as we are to share this important news and milestone moment for our Company. As our vis...
05.19
2020

Webinar Episode 2 - Different business model of Chinese E-commerce

"An Overview of China E-Commerce Business Models," episode 2 of our new series of webinars to #Crackthecodeofecomm...
05.11
2020

Victoria Glanz Interview on Radio J <The Digital Theory>

We are very happy to share an extract from our senior partner – Victoria’s interview on Radio J in the program 'Th...
04.27
2020

Business France Webinar

Full Jet founder, Sandrine Zerbib, continues her series of webinars on good practices to remember and apply during...
04.24
2020

Webinar Episode 1 - les mystères du E-commerce en Chine

Our new series of webinar to #CrackthecodeofecommerceinChina is now available in podcast (French spoken). 
04.22
2020

THE WHOLE BUYING JOURNEY IN JUST ONE TOUCHPOINT? THE SPECTACULAR RISE OF LIVE COMMERCE IN CHINA

One of the first questions some clients ask us when they move to E-Commerce in China is why shouldn’t they spend a...
04.21
2020

Sandrine’s presentation of CCE survey results “covid-19 a catalyst of innovation”

Notre Fondatrice, Sandrine Zerbib, intervenait vendredi dernier lors du Webinar organisé par EY, en partenariat av...
04.10
2020

Dr. Martens Shoes Collection

This Spring/Summer season, Dr. Martens has put a spin on our new shoe collection while all the while maintaining o...
04.08
2020

China’s high tech Covid-19 response: Livestreaming: a new ecommerce dimension developing

China’s entrepreneurs are getting it right. What lessons should global leaders learn from it?
04.02
2020

"Memes" in China & Why Are They Important for Marketing Your Brands

Call them buzzwords, slangs or catchphrases, China's online memes are popping up all over the place, and are  ...
03.31
2020

Dr. Martens 1460 collab limited Editions

2020 is the 60th anniversary of Dr. Martens' original boots. To mark the anniversary, Dr. Martens is working with ...
03.27
2020

EC & MKT trends – Livestreaming

On Mar. 21st, Taobao Live launched its first livestreaming shopping festival. Over 10,000 offline stores are said ...
03.26
2020

China’s high tech Covid-19 response: Another step towards global technological leadership?

China’s high tech Covid-19 response: Another step towards global technological leadership? 
03.25
2020

Alpha Industries SS2020 Launch

Alpha Industries is launching its Spring/Summer 2020 collection. Besides Alpha's iconic military-heritage MA-1 &am...
03.18
2020

WHY E-COMMERCE BRANDS SHOULDN’T CUT THEIR MARKETING INVESTMENTS IN CHINA

Cutting marketing investments seems the usual reaction when brands face economic downturn, but Full Jet brand ...
03.12
2020

Full Jet Women's Day Campaign Results

Despite the setbacks and difficulties presented by the COVID-19 outbreak in China,  Tmall flagship stores we ...
03.08
2020

China conquers COVID-19 the way its companies conquer markets. China is doing it right. What lessons should global leaders learn from it?

Co-written by Sandrine Zerbib and Aldo Spaanjaars – China veterans and experts of “Dragon Tactics”.
03.05
2020

International Women's Day---"Chinese Style"

In China, the word "woman" is often dubbed as "girl" due to negative connotation of "woman". Tainted by commercial...
02.26
2020

HOW THE CORONAVIRUS CRISIS IN CHINA WILL AFFECT E-COMMERCE BRANDS IN DIFFERENT WAYS

As the number of new cases of the COVID19 outside of Hubei has been decreasing in the last two weeks and is hittin...
02.24
2020

How is the Full Jet team handling the COVID-19 situation?

Full Jet has resumed work on Februry 10th after the one-week extension of Chinese New Year holiday. Although some ...
02.12
2020

THE COLLECTIVE MINDSET OF CHINESE PEOPLE WHEN WEARING A PROTECTIVE MASK

As some of us are grounded in our houses and flats while Shanghai looks like a ghost town, I thought that rather t...
02.10
2020

Online, BUT "Full-on”!

Forging ahead despite the difficult times, today China slowly re-opens its doors for business. Here is a snapshot ...
01.20
2020

2019 Year-End Company Review

Full Jet just had an end-of-year company meeting over past year's achievement and company goals going forward....
01.16
2020

Dr. Martens won “Dark Horse Brand” & “Category Pioneer” awards of 2019

Full Jet is super excited that Dr. Martens Tmall flagship store that we operated was recognized by Alibaba Tmall D...
01.14
2020

Photo-shooting for <CIO Bulletin>

Full Jet senior crews are posing for photo shooting for <CIO Bulletin> magazine. We will keep you posted for...
01.07
2020

Why is digital advertising challenging in China?

As we have said in a previous article, when brands come to China, they essentially make two mistakes: one is to th...
12.23
2019

When father Christmas moves to China

Christmas in China, except for the relatively small Christian community (only 85 Million people), is a recently im...
12.19
2019

Full Jet D12 Results 满捷双十二战报

Full Jet achieved outstanding results for this year's Tmall Double 12 Shopping Festival as compared to last year's...
12.06
2019

3rd Full Jet Podcast

Full Jet brings you the 3rd episode of "OPEN SESAME", a podcast to crack the code of E-Commerce in China. To tune ...
11.14
2019

Tripled! Full Jet's 2019 D11 SUPER Sales Figures!

Full Jet is extremely excited tohave tripled our sales figures during Tmall's D11 shopping festival as compared to...
11.11
2019

Full Jet Double 11 Triumph News

Full Jet crew celebrated the countdown to #D11 last night. The Tmall flagship stores operated by Full Jet have bee...
11.08
2019

Full Jet Prep for Double Eleven

Full Jet crew has been busy preparing for the upcoming Double 11 shopping festival and its pivot toward fast GMV g...
10.29
2019

WHY PREMIUM BRANDS SHOULDN’T BE AFRAID OF DISCOUNTS IN CHINA

Double 11 is coming and with it comes back the never-ending questioning about premium brands and discounts. Should...
10.18
2019

2nd Full Jet Podcast

Full Jet brings you the 2nd episode of "OPEN SESAME", a podcast to crack the code of E-Commerce in China. To tune ...
10.17
2019

Theragun Launch Teaser

Full Jet is very proud to announce its collaboration with Theragun!  Theragun is a U.S.-based, pion...
10.15
2019

Dr. Martens TOUGH AS YOU Event

On Oct. 15th, Dr. Martens' newly announced brand ambassador Cecilia Boey SONG Yanfei, showed up in the offline TOU...
09.21
2019

MAJE Event

Full Jet has been honored to work with #Maje on the Fall/Winter 2019 season campaign activation of #MajeMyDogAndI ...
09.19
2019

When Brands Sell Their Souls in China

Check out what our brand expert, Patrick FAURE, has to say ...
08.02
2019

Discover "OPEN SESAME", a podcast to crack the code of ECommerce in China

Discover "OPEN SESAME", a podcast to crack the code of ECommerce in China. This is our very first episod...
06.10
2019

Leroy Merlin visit

On Jun 27th, Full Jet welcomed a Leroy Merlin Romania group for its learning expedition led by Matthieu LEBELLER f...
06.01
2019

On 618

This year on 618, Full Jet experienced overall 800% YoY sales growth and exceeded sales targets by an average of 5...
05.10
2019

HSBC

Our sincere appreciation to HSBC for hosting the 6th Annual China Conference May 15th~17th. Full Jet Founder, Ms. ...
05.01
2019

Duke

Energizing session with visiting MBA students from Duke University's Fuqua School of Business. The Fuqua School of...
05.01
2019

Sandrine Zerbib’s interview

Sandrine Zerbib’s interview: The evolution of the Chinese consumer profile within a booming digital landscape....
04.01
2019

Alpha Launch

Full Jet is very proud to announce the launch of Alpha Industries’ Tmall flagship Store as well as the brand’s off...
11.01
2017

BE PREPARED, 11.11 IS COMING!

The results each year for Alibaba’s Singles’ Day online discount day continue to rise. Last year results on Taobao...
09.01
2017

Social CRM – Chinese Style: Bigger, More Powerful and Fully Digital

Say goodbye to traditional customer relationship management (CRM) and say hello to social CRM. Before a brand woul...
08.01
2017

Steps to Setting Up Your Tmall Store

Click, click, BUY! This is what every company wants to hear happening on their website as they buy their products....