Our team

We come from various backgrounds ranging from Consulting to Operations via Retail, E-Commerce and Advertising. We are a team of strategically led and pragmatic brand builders. As we are usually the ones to implement the strategies we advise, we only recommend to you grounded, reality-proof solutions.

+80

Experienced
and diverse talents

+5

Nationalities

+8

Languages
spoken

+20

Studied and/or worked
outside of China

Founder

Sandrine
Zerbib
Founder & Managing Partner

25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.
Sandrine Zerbib founded and is currently running Full Jet.
In addition, she is a member of the Advisory Board of Pictet Premium Brands Fund, a director of the China board of Infront Sports and Media, as well as a director of the board of the start-up Allure Systems.

The President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position. 

Under Sandrine leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand. With a network of close to 4,000 adidas brand stores across approx. 500 cities when Sandrine left adidas, adidas was on-track to achieve more than €1 billion in net sales by 2010, making China the second largest market for adidas outside the United States.

The chairman of the board of Lacoste China and before that, the CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.

Partners & Executive
team

Victoria
Glanz
Senior Partner | Client Development & Operations
Sarah
Hennequin
Chief Operating Officer
Samuel
Coopersmith
Partner | E-Commerce Strategy & Sales
Elea
Petit
Head of Project Management
Yiyong
Huang
Partner | IT & Order Fulfillment
Ashley
Xiang
Partner | Client EC Operations
Xin
Ba
Brand Strategy Director
Simon
Wang
Legal expert

Talents

Patrick
Faure
Brand Strategy & Communication Expert
Felix
Zhu
TRAFFIC & DATA MANAGER
Dylon
Wu
Brand Strategy Manager
Zhongchao
Sun
EC Operations Supervisor
Raven
Wong
Brand Strategy Manager
Leo
Huang
E-Merchandising Manager
Carrie
Gu
SENIOR COPY-WRITER
June
Xu
HEAD OF DESIGN