25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.
Sandrine Zerbib founded and is currently running Full Jet.
In addition, she is a member of the Advisory Board of Pictet Premium Brands Fund, a director of the China board of Infront Sports and Media, as well as a director of the board of the start-up Allure Systems.
The President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position.
Under Sandrine leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand. With a network of close to 4,000 adidas brand stores across approx. 500 cities when Sandrine left adidas, adidas was on-track to achieve more than €1 billion in net sales by 2010, making China the second largest market for adidas outside the United States.
The chairman of the board of Lacoste China and before that, the CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.