Our Team

Operation and digital natives with a broad experience and insider’s perspective gained from managing brands and O2O retail in the best and successful MNC in China.
  • 80+

    Experienced
    and diverse talents

  • 5+

    Nationalities

  • 8+

    Languages spoken

  • 20+

    Studied and/or worked
    outside of China

Founder
  • Sandrine Zerbib Founder & Chairman

    25 years’ experience in consumer business in China, out of which the last seven years working on cracking the code of Chinese digital native millennials.

    Sandrine Zerbib founded and is currently running Full Jet.

    In addition, she is a member of the Advisory Board of Pictet Premium Brands Fund, a director of the China board of Infront Sports and Media, as well as a director of the board of the start-up Allure Systems.

    • Previously

      The chairman of the board of Lacoste China and before that, the CEO and Executive Director of China Dongxiang (Group) Co., Ltd, a Chinese company listed on the Hong Kong stock exchange specialized in the production, marketing and distribution of sports fashion brands in China and Japan, notably Kappa and Phenix.

    • Until mid-2007

      The President of adidas Greater China. She was appointed in the mid-1990s to create and develop the China business of adidas. She started and successfully developed the adidas business in China, from its naissance stage to its present market leading position.

    • By 2008

      Under Sandrine leadership, adidas emerged as a leading performance sports brand in China, set to be the number one brand. With a network of close to 4,000 adidas brand stores across approx. 500 cities when Sandrine left adidas, adidas was on-track to achieve more than €1 billion in net sales by 2010, making China the second largest market for adidas outside the United States.

Executive Team
  • Simon Wang Partner

    Over 20 years’ experience as consultant and lawyer in China.

    Previously:
    • Vice Chairman of United in Sports Group - China:
    • Lawyer, Shanghai Fangda Law Firm
    • Legal Advisor, Morrison & Foerster LLP Beijing Office
  • Victoria Glanz Partner & CEO

    10 years (7 in China) of experience in strategic consulting and digital marketing services.

    Previously:
    • Director of Planning and Digital services, Full Jet China
    • Brand Director, markise, China
    • Managing Consultant in Capgemini Consulting, China
    • Consultant and Senior Consultant, Capgemini Consulting, France
Senior Team
  • Patrick Faure Brand Strategy & Communication Senior Director

    Over 20 years of experience in Strategic Planning working for Global Communication agencies.

    Previously:
    • Strategic Planning Director, Ogilvy, Paris
    • Head of Planning, Geometry Global, Paris
    • Deputy Managing Director in charge of Strategies, DDB, Paris
    • Strategic Planner, TBWA, Havas and BBDO, Paris
  • Samuel Coopersmith E-Commerce Director

    Over 5 years of experience in strategy consulting.

    Previously:
    • E-commerce Performance Manager, Full Jet, Shanghai
    • Senior Planner, Full Jet, Shanghai
    • Associate Consultant. SmithStreet Solution, Shanghai
    • Analyst, SmithStreet Solution, Shanghai
  • Elea PETIT Business & Planning Manager

    Over 5 years (2 years in China) of experience in digital projects and change management.

    Previously:
    • Digital Manager, Au Coeur du Luxe, China
    • Change Management Consultant, Daveo, France
    • Customers Project Manager, EASYRECRUE, France
  • Scott Goldman HR & Administration Manager

    Over 8 years of talent and leadership development experience in China.

    Previously:
    • Project Manager, Duke University’s Fuqua School of Business, Global Business Development (East Asia Region)
  • Yiyong Huang IT Manager

    Over 5 years of experiences in IT industry specializing in cloud system management, system binding and website development.

    Previously:
    • IT Project Manager, Full Jet, Shanghai
    • System Engineer, 3.0 Collection Trading Center, Shanghai
    • Project Manager, ChinaNetCloud, Shanghai
  • Jenny Cui Accounting Manager

    Over 7 years of experience in Finance & Accounting field, including 3 years for E-commerce accounting and consulting accounting.

    Previously:
    • Chief Accountant in Taiwan Dafeng Environmental Protection Technology Co., Ltd. Shanghai Branch
  • Ashley Xiang E-Commerce Planning & Customer Care Manager

    Over 10 years of experience in marketing and advertising.

    Previously:
    • Marketing & PR Manager, Full Jet, Shanghai
    • Digital Marketing Manager, Full Jet, Shanghai
    • Project Manager, Ogilvy, Shanghai
    • Account Executive, T&W, Shanghai
  • ShunKai Liu Head of Design

    Over 8 years of experience in arts.

    Previously:
    • Senior Visualizer, Full Jet, Shanghai
    • Senior UI Designer, Zui Hui Bao, Shanghai
    • Senior Designer, Tang Sun, Shanghai
    • Designer, Tong Lu Kuai Jie, Shanghai
  • Jane Xia Head of Copy

    Over 5 years of experience in marketing and advertising.

    Previously:
    • Senior Creative Planner, Laix Technology, Shanghai
    • Senior Promotion Manager, Wanda Group, Shanghai
    • Planner and Copywriter, Slab Technology, Shanghai
our photo album