2021 Singles’ Day Shopping Festival Reaches US$84.54 billion in GMV, the Largest Edition Yet
Sandrine Zerbib, Founder and Chairwoman of Full Jet powered by Baozun, discussed the recent 11.11 shopping festival for Retail in Asia alongside other China market experts.
They explained the successes and the key changes of the world’s biggest e-commerce event.
“Big festivals such as 11.11 will become an opportunity for brands to experiment. Alibaba and brands will invest and innovate more and more to enhance customer experience with loyalty to the fore. In the future, metrics like customer retention, customer lifetime value will be as important as GMV. To conclude, the end of the gigantic e-commerce shopping festivals in China is not for today. It is only the approach and aims from brands and retailers that are evolving,” said Sandrine Zerbib.
Read the full article and get more insights about 11.11’s consumers’ behavior, shopping experience, private domain, etc
