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Live Shopping in China

Appearing first in 2013 in China, live shopping has seen unprecedented growth since 2017, around 280% per year until 2020, according to a McKinsey report. It was worth more than $300 billion in 2021 versus half that in 2020 and is expected to reach $423 billion this year, with 900 dedicated platforms and more than…

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How Douyin became an Undisputable Live Shopping and E-Commerce

Douyin is a short video social media app booming in China, with more than 600 million daily active users. According to the South China Morning Post, Internet users spent an average of 125 minutes a day on short videos in 2020, a sharp increase from 76 minutes in 2017. This app is becoming more and…

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How has Douyin and its International Version, Tiktok , Taken Over the World?

The Chinese digital technology company, ByteDance launched Douyin, a short video- sharing mobile app, in September 2016. This app targets millennials and makes it very easy to create short videos. In less than a year, Douyin reached 100 million users. More than 1 billion videos are watched daily. In 2017, ByteDance wanted to expand the…

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Baozun Inc. hits a new record for this year’s 11.11 festival!

This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in year-on-year growth from 2021). For this 14th edition, Baozun team once again worked very hard to ensure a smooth shopping experience from the Homepage of…

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Baozun Inc. is acquiring Gap Greater China!

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks the establishment of a new business line - Baozun Brand Management - that will leverage our leading technology portfolio for holistic omni-channel and data-driven brand…

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Why is Douyin (chinese TikTok) the most advertising-friendly platform in China ?

Today one could argue that Douyin is not just the most successful app in China but also the most advertising-friendly. I will explain why.  Douyin is probably the platform that is the most financially dependent on advertising revenue and, therefore, has the largest interest in being friendly to advertisers. Tencent and WeChat only 17% of…

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How have online consumer behaviors been impacted by the Shanghai Lockdown?

The two-month lockdown in Shanghai starting last April has dramatically impacted the city’s population. After an economic standstill, the city begins breathing again, consuming again, but consuming differently! We could easily observe this consumption change during the 618 Shopping Festival this June. Some categories’ YOY UV and GMV growth skyrocketed: outdoors (camping gears and sun…

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What Lessons can Brands Learn From the 618 Shopping Festival 2022 edition?

618 is an awaited event for consumers, platforms, and brands, well established as the second biggest shopping festival in China after 11.11 in November. This year's festival was even more anticipated. After the lockdown in big cities, it was important for China's e-commerce key players to take the market's pulse. Our Full Jet team pulled…

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Full Jet powered by Baozun Welcomes Jingqiu Shao!

We are delighted to announce that Jingqiu has joined our China team as our new Senior Strategy Manager.  Jingqiu specializes in digital consulting, strategic planning, and new brand ventures, focusing on premium consumer goods and retail and e-commerce business.  At Full Jet powered by Baozun, she will be responsible for tailored e-commerce strategy development and…

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Full Jet powered by Baozun Welcomes Sunny Liu! 

We are delighted to announce that Sunny has joined our China team as our new Strategy Manager.  Sunny has a background in digital marketing and advertising companies in China. Her experience makes her an essential part of our strategic planning team, with over four years of expertise in luxury, fashion, and lifestyle industries. At Full…

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The 618 Shopping Festival is Back!

618 is the second largest e-commerce shopping festival in China after 11.11. It is an anticipated event for e-consumers looking for discounts. The stakes are higher this year after a 2-month lockdown in Shanghai! The festival outcome will be an important indicator of the Chinese consumer buying appetite. That is why our Full Jet team…

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China E-commerce strategy:  cross-border or domestic e-commerce, what to choose?

Cross-border e-commerce refers to the activity of selling to customers located in different country than the one you are established in and shipping from. At the opposite, domestic e-commerce consists of selling to customers in the same country directly. It is possible when the company has established a legal entity in the country it is…

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