Skip to content Skip to sidebar Skip to footer

When Brands Sell Their Souls In China

Check out what our brand expert, Patrick FAURE, has to say on why brands shouldn’t sell their souls in China. A little man named Yelo lived in a remote village in the countryside. He used to make beautiful watches with all his love and craftsmanship. In the middle of the quadrant, he would write his name: Yelo. Everybody in his village was wearing his watches.  Every week, a man who…

Read More

Dr. Martens TOUGH AS YOU Event

On Oct. 15th, Dr. Martens' newly announced brand ambassador Cecilia Boey SONG Yanfei, showed up in the offline TOUGH AS YOU event of Dr. Martens popup store at Plaza 66 to share her Martens boots look style. Being a Dr. Martens fan herself and also a popular Chinese-Australian singer, dancer and actress, Cecilia is the…

Read More

Discover #OpenSesame Episode 1: A podcast to crack the code of E-commerce in China

Discover "OPEN SESAME", a podcast to crack the code of ECommerce in China. This is our very first episode and we are thrilled to be joined by Patrick Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce Director for a 360 wholistic view of our first topic: What are the key questions…

Read More

Leroy Merlin visiting Full Jet for a learning expedition

On Jun 27th, Full Jet welcomed a Leroy Merlin Romania group for its learning expedition led by Matthieu LEBELLER from B.D.C Digital Retail Consulting. As the founding business of the GROUPE ADEO – the third largest player worldwide in home improvement market, Leroy Merlin is a French-headquartered, home-improvement retailer serving several countries in Europe, Asia,…

Read More

Sandrine Zerbib’s speech at the 6th HSBC Annual China Conference

Our sincere appreciation to HSBC for hosting the 6th Annual China Conference May 15th~17th. Full Jet Founder, Ms. Sandrine Zerbib joined Andy Lei, Director of Strategy for Walmart China, and Matt Scott, CTO of Malong Technologies, for a roundtable session on "the Digital Retail Revolution." The panel discussed how artificial intelligence and other innovations will…

Read More

Sandrine Zerbib’s interview on BFM TV: Gen Z, the New Chinese Consumers

Sandrine Zerbib’s interview: The evolution of the Chinese consumer profile within a booming digital landscape. Sandrine Zerbib, Founder and Chairman of the Full Jet E-Commerce and Digital Marketing agency, was invited last month to speak on the French TV series, “BFM Business.” With more than 25 years of experience in China, Sandrine shared…

Read More

MBA students from Duke University visiting Full Jet

Energizing session with visiting MBA students from Duke University's Fuqua School of Business. The Fuqua School of Business currently ranked as one of the 10best business schools in the United States by U.S. News and World Report. Fuqua is known for its general management program where students frequently earn multiple concentrations and classes are typically…

Read More

Alpha Industries is opening on Tmall!

Full Jet is very proud to announce the launch of Alpha Industries’ Tmall flagship Store as well as the brand’s official social media accounts on WeChat, WeiBo and Douyin! Founded in 1959 in Knoxville, Tennessee, Alpha Industries was initially a contractor for the US military and has been making M65 jackets for the military for…

Read More


The results each year for Alibaba’s Singles’ Day online discount day continue to rise. Last year results on Taobao and Tmall hit an all-time high with sales reaching 1.47 billion USD, up 25% from the previous year. Any brand interested the Chinese market cannot ignore the impact 11.11 can have on their sales as well…

Read More

Social CRM – Chinese Style: Bigger, More Powerful and Fully Digital

Say goodbye to traditional customer relationship management (CRM) and say hello to social CRM. Before a brand would send out information to potential customers, but there would be no real interaction unless the customer came into their store. This made it very difficult to gather information. Today, things have changed at lightning speed, especially in…

Read More

Steps to Setting Up Your Tmall Store

Click, click, BUY! This is what every company wants to hear happening on their website as they buy their products. Tmall is the B2C buying platform under the Alibaba Group. Big brands such as Maserati, Burberry, Lacoste, Tommy Hilfiger, Under Armour, Adidas, Nike and Gap have Tmall stores where people can buy products. Unlike most…

Read More

    1 / 4

    2 / 4

    3 / 4

    4 / 4