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Understanding E-Commerce in China: How a Solid Audit Leads to a Successful Implementation 

It is no longer a secret that China is a pioneer in setting a record for e-commerce. In 2020, 782 million Chinese were buying online. In 2021, China reached a new milestone. For the first time in history, e-commerce sales accounted for more than half of retail sales with an estimated 52% compared to 45%…

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E-Commerce in China: What are the Opportunities for International Brands?

Chinese e-commerce has its own specificities and offers great opportunities for foreign companies. But it is, above all, essential to understanding the codes of the Chinese market before you can hope for any success in China. The Chinese consumer is the most connected in the world. In 2021, they spent 5 hours 15 minutes scrolling…

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Top 10 Platforms You Should Know Before You Start Selling in China

Social and e-commerce platforms have become essential communication and sales channels for brands in China, and they are a vital part of Chinese consumers’ habits. We will analyze how each platform stands out in this ecosystem with its particularities and objectives for users and brands. WeChat 微信 WeChat is more than just an app, it is…

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Life During Lockdown: News from Our Full Jet Team in Shanghai!

The resurgence of Covid-19 in China has caused many cities to go into strict lockdown, including Shanghai, for over one month now. How are our China team members adapting to this situation? After a little - not so little - adjustment time dealing with internet connection issues, grocery shopping, children’s classes, etc., our team is…

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Is China Live Shopping a Modern Version of Traditional TV Shopping?

We can sometimes hear this question in the West, where TV shopping is still popular. Of course, on the paper, it is the same principle: someone doing a demonstration of a product, live, with an audience who can buy it directly. However, as people spend more time – and money – on their smartphones, it…

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The Importance of Understanding Your Chinese Consumer

The motivations and consumption patterns of European and Chinese online shoppers are very different. Influenced by their lifestyle, culture, and environment, Chinese consumers have developed their own practices and habits. In France, purchasing power belongs to the older generations, in contrast to the trend in China. The younger Chinese generation accounts for a significant part…

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E-Commerce and Social Media : A Non-Existing Border in the Chinese Market

Today's Chinese consumers have immersed themselves in a 2.0 era thanks to their well-built and developed digital environment, often ahead of the world. China is the leading e-commerce market, with more than 780 million e-shoppers in 2020.  In addition to the importance of e-commerce in China, social media holds an extraordinary place in Chinese consumption habits.…

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Live Shopping in China: The Guide for Brands to Succeed in 2022

China's live shopping, real-time online selling market is undoubtedly the first in the world! Starting with the launch of Taobao Live in 2016, it hasn't stopped growing. The market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020 to reach an estimated $171 billion in 2020. The…

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The Keys to Understanding the Entertaining and Seamless Experience of Chinese E-commerce

Jonathan Roy from the UK Investor Magazine invited Sandrine Zerbib, Founder and Chairwoman of Full Jet, Powered by Baozun, in a podcast to paint a detailed picture of the unique Chinese e-commerce market and consumer. This podcast tackles the following topics: ➤ The unique Chinese digital ecosystem vs. the West ➤ The Chinese digital consumer: what and how…

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Christofle Grand Opening

Full Jet is excited to announce the grand opening of the Tmall flagship store of @Christofle, the world-leading luxury silversmith brand from France. The brand furnished many royal houses and luxury hotels including Napoleon III and Elysee Palace with their refined silver tableware, flatware and accessories since 1830. Christofle introduced silver plating and electrolytic gold-gilding…

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Welcome to NUXE, our new brand partner

Full Jet powered by Baozun and Baozun eCommerce Inc. are proud to be the China e-commerce partner of the French nature-inspired cosmetics brand, Nuxe Group  Together, we re-launched their NUXE Tmall flagship store to position the brand as a premium botanical skin and body care.  We seized the opportunity to leverage their NUXE new bestselling product worldwide:…

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Fan Economy. What Next ?

When I wrote about the fan economy and the reasons behind it a few months ago, I intended to follow up with a second article on the steps brands should take to benefit from this economy. Since then, things have turned upside down, following the authorities’ recent crackdown via the CAC (Cyberspace Administration of China) on this…

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