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Chinese Brands Overseas Success Stories Round 2: Florasis

Chinese Brands Overseas Success Stories Round 2: Florasis Florasis is a Chinese traditional-styled makeup brand launched in 2017, playing on a high-end segment. The brand is positioning itself opposite to SHEIN, the fast fashion e-commerce brand, and coupled with best practices from China e-commerce, the strategy is working! Here are the main points of their successful Chinese-inspired…

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What are the Differences between NFTs and China Digital Collectibles?

Expert Bites #03 – What are the Differences between NFTs and China Digital Collectibles? Since last year #NFTs can be found everywhere, especially when luxury brands gained access to this technology.  Burberry, Coach, Longines Watch Co. Francillon Ltd. are among the many brands beginning to sell NFTs in their virtual fashion exhibition through the #Metaverse.  Since China has its version of…

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2021’s Chinese E-Commerce Trends for 2022

2021's Chinese E-Commerce Trends that will Pave the Way for 2022 Our Full Jet Team is glad to share with you China E-commerce key takeaways from 2021 and what you need to integrate into your China e-commerce strategy for 2022.  In this report, you will find insights about:  -    Chinese Consumers E-Behaviors Trends -    Digital Innovations …

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Happy Queen’s Day from Full Jet powered by Baozun!

Happy Queen's Day from Full Jet powered by Baozun! International Women's Day, recently renamed Queen or Goddess Day (女神节 nǚshén jié) in China, has become an important day to celebrate for brands and companies.  On March 8th of every year, women in China enjoy a half-day team gathering or other great perks.  In honor of…

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De Beers Jewellers Chosed Full Jet!

Full Jet is thrilled to officially announce the grand opening of De Beers Jewellers on the Tmall Luxury Pavilion. The brand made it to the Top 10 in the Jewelry and Accessories category, only 2 months after launching! Founded in 2001, De Beers Jewellers sublimates the natural beauty of diamonds in stunning, timeless creations.…

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De Beers Jewellers Recently Revealed Its New Ambassador!

The luxury jewellery house chose 22-year-old singer and actor Cai Xukun as its new face. Cai is very popular among the younger Chinese generation (more than 34 million followers on #Weibo). De Beers's official Weibo account's announcement was a great success and received more than two million likes and comments. Using male ambassadors to…

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Dr. Martens’s Flagship Store was Honored by the Alibaba Group for their Achievements During this Year’s 11.11 Campaign

This year, once again, Dr. Martens was honored by Alibaba Group at a ceremony in Hangzhou for their Tmall Flagship store’s achievements. In 2019 they won the Dark Horse Brand and the Category Pioneer awards. This year Dr. Martens won the Billion Sales Club along with the top two Chinese footwear brands (Belle and Red Dragonfly), UGG…

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Full Jet powered by Baozun wishes you a Happy New Lunar Year! 

Full Jet powered by Baozun wishes you a Happy New Lunar Year!  As we are about to enter the Year of the Tiger, we would like to wish our collaborators and partners that supported us this year a joyful celebration of the New Lunar Year and a wonderful year to come! According to Chinese cultural…

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Team’s Favorite 2022 Lunar New Year Capsule Collections

We wanted to share with you the boldest brand capsule collections that will start this New Lunar Year with the strength and courage of a tiger! 1️⃣ Gucci launched their Tiger Collection featuring more than 100 pieces representing various interpretations of the animal by the creative director Alessandro Michele. The brand activated 4 celebrity ambassadors to promote the collection, including famous singers Luhan and…

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Full Jet powered by Baozun Offices Celebrated Christmas

Our teams organized Christmas parties in Shanghai and Paris to celebrate the season’s festivities!  We enjoyed a pleasant time together at a celebration filled with beautiful Christmas decorations, sweets, and gifts. Everything was ready for us to enjoy a great time together before the end of the year!  Our first year as Full Jet powered…

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Discover Bilibili, the Video Sharing Community

The China Digital Ecosystem: A New World of Platforms Yet to be Discovered - #02 BILIBILI Bilibili is a well-known platform among the ACG community in China. Bilibili is a mix of YouTube and Twitch, with high-quality ACG-focused content. Lately, Bibili’s success is going beyond its original core users to target Chinese Gen-Z globally.  The platform is riding…

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China E-Commerce Platforms Outpace Western Counterparts for #NFTs Trading

Since this summer, it has been possible to purchase Non-Fungible Tokens (NFT) – or “digital collectibles” as called by Chinese regulatory authorities – on platforms owned by China tech giants: Tencent and Alibaba. Chinese social media and gaming giant Tencent built an NFT purchase and collection app.  Alibaba opened a marketplace over a blockchain, backed by the Sichuan provincial government, where…

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