On June 28th of this year, Baozun announced the complete acquisition of e-Fashion China, a leading provider of e-commerce solutions for fashion brands in China.
E-Fashion China focuses on global fashion and lifestyle while Full Jet powered by Baozun concentrates on luxury and premium brand capabilities.
Altogether with Baozun eCommerce Inc., we will become the partner of choice for ambitious brands looking to make their mark on the Chinese market.
We look forward to working with e-Fashion and making this partnership grow!
You can read the press release here: https://www.globenewswire.com/news-release/2021/06/28/2254321/36064/en/Baozun-Acquires-eFashion-China-to-Extend-its-Reach-in-Branded-Fashion-Sector.html