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Baozun Inc. is acquiring Gap Greater China!

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies.

This deal marks the establishment of a new business line – Baozun Brand Management – that will leverage our leading technology portfolio for holistic omni-channel and data-driven brand management in Greater China.

Our Full Jet Founder and Chairwoman has been appointed President of this new line of business and Full Jet team is now fully focused on it.

“Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented: “This acquisition accelerates our evolution into a technology-driven, omni-channel commerce player. Technology is at the center of our strategy, and it is our competitive advantage. With Gap’s brand equity and significant size in Greater China, BBM will start at a higher point to bridge the digital commerce/brick-and-mortar divide at scale and do what few have done in retail.”

Read more about it in the press release: link in the 1st comment.

Read more about the acquisition of Gap Greater China by Baozun Inc. :

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