Appearing first in 2013 in China, live shopping has seen unprecedented growth since 2017, around 280% per year until 2020, according to a McKinsey report. It was worth more than…
Douyin is a short video social media app booming in China, with more than 600 million daily active users. According to the South China Morning Post, Internet users spent an…
The Chinese digital technology company, ByteDance launched Douyin, a short video- sharing mobile app, in September 2016. This app targets millennials and makes it very easy to create short videos.…
This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in…
We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks…
Today one could argue that Douyin is not just the most successful app in China but also the most advertising-friendly. I will explain why. Douyin is probably the platform that…