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Live Shopping in China

Appearing first in 2013 in China, live shopping has seen unprecedented growth since 2017, around 280% per year until 2020, according to a McKinsey report. It was worth more than…

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How has Douyin and its International Version, Tiktok , Taken Over the World?

The Chinese digital technology company, ByteDance launched Douyin, a short video- sharing mobile app, in September 2016. This app targets millennials and makes it very easy to create short videos.…

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Baozun Inc. hits a new record for this year’s 11.11 festival!

This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in…

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Baozun Inc. is acquiring Gap Greater China!

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks…

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Download our China Digital Report 2021 to get the keys to this complex ecosystem ​

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