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Live Shopping in China

Appearing first in 2013 in China, live shopping has seen unprecedented growth since 2017, around 280% per year until 2020, according to a McKinsey report. It was worth more than $300 billion in 2021 versus half that in 2020 and is expected to reach $423 billion this year, with 900 dedicated platforms and more than…December 14, 20221KViews 0Likes 0Comments

Appearing first in 2013 in China, live shopping has seen unprecedented growth since 2017, around 280% per year until 2020, according to a McKinsey report. It was worth more than $300 billion in 2021 versus half that in 2020 and is expected to reach $423 billion this year, with 900 dedicated platforms and more than…

How Douyin became an Undisputable Live Shopping and E-Commerce

Douyin is a short video social media app booming in China, with more than 600 million daily active users. According to the South China Morning Post, Internet users spent an average of 125 minutes a day on short videos in 2020, a sharp increase from 76 minutes in 2017. This app is becoming more and…December 14, 20221KViews 0Likes 0Comments

Douyin is a short video social media app booming in China, with more than 600 million daily active users. According to the South China Morning Post, Internet users spent an average of 125 minutes a day on short videos in 2020, a sharp increase from 76 minutes in 2017. This app is becoming more and…

How has Douyin and its International Version, Tiktok , Taken Over the World?

The Chinese digital technology company, ByteDance launched Douyin, a short video- sharing mobile app, in September 2016. This app targets millennials and makes it very easy to create short videos. In less than a year, Douyin reached 100 million users. More than 1 billion videos are watched daily. In 2017, ByteDance wanted to expand the…December 14, 2022950Views 0Likes 0Comments

The Chinese digital technology company, ByteDance launched Douyin, a short video- sharing mobile app, in September 2016. This app targets millennials and makes it very easy to create short videos. In less than a year, Douyin reached 100 million users. More than 1 billion videos are watched daily. In 2017, ByteDance wanted to expand the…

Baozun Inc. hits a new record for this year’s 11.11 festival!

This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in year-on-year growth from 2021). For this 14th edition, Baozun team once again worked very hard to ensure a smooth shopping experience from the Homepage of…December 2, 2022841Views 0Likes 0Comments

This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in year-on-year growth from 2021). For this 14th edition, Baozun team once again worked very hard to ensure a smooth shopping experience from the Homepage of…

Baozun Inc. is acquiring Gap Greater China!

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks the establishment of a new business line – Baozun Brand Management – that will leverage our leading technology portfolio for holistic omni-channel and data-driven brand management…December 2, 2022846Views 0Likes 0Comments

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks the establishment of a new business line - Baozun Brand Management - that will leverage our leading technology portfolio for holistic omni-channel and data-driven brand…

Why is Douyin (chinese TikTok) the most advertising-friendly platform in China ?

Today one could argue that Douyin is not just the most successful app in China but also the most advertising-friendly. I will explain why. Douyin is probably the platform that is the most financially dependent on advertising revenue and, therefore, has the largest interest in being friendly to advertisers. Tencent and WeChat only 17% of…August 11, 20223KViews 0Likes 0Comments

Today one could argue that Douyin is not just the most successful app in China but also the most advertising-friendly. I will explain why. Douyin is probably the platform that is the most financially dependent on advertising revenue and, therefore, has the largest interest in being friendly to advertisers. Tencent and WeChat only 17% of…

Fan Economy. What Next ?

When I wrote about the fan economy and the reasons behind it a few months ago, I intended to follow up with a second article on the steps brands should take to benefit from this economy. Since then, things have turned upside down, following the authorities’ recent crackdown via the CAC (Cyberspace Administration of China) on this…March 23, 20223KViews 0Likes 0Comments

When I wrote about the fan economy and the reasons behind it a few months ago, I intended to follow up with a second article on the steps brands should take to benefit from this economy. Since then, things have turned upside down, following the authorities’ recent crackdown via the CAC (Cyberspace Administration of China) on this…

From Celebrity Endorsement to idol industry in China

Why celebrities and idols are so important in the Chinese market When brands enter the Chinese market, one of the first things they are usually told is to hire a celebrity to promote themselves and their products. There are four reasons for this approach. First, in a highly fragmented digital ecosystem that is costly and…July 6, 20213KViews 0Likes 0Comments

Why celebrities and idols are so important in the Chinese market When brands enter the Chinese market, one of the first things they are usually told is to hire a celebrity to promote themselves and their products. There are four reasons for this approach. First, in a highly fragmented digital ecosystem…

When E-commerce Grows By Becoming Truly Personal

The rise of the private domain in China As we saw briefly in the article about the Perfect Diary case study, one of the recent trends in Chinese e-commerce is the focus on the private domain or private traffic. This attention to the private domain has increased during the Covid 19 pandemic as brands and…May 21, 20212KViews 0Likes 0Comments

The rise of the private domain in China As we saw briefly in the article about the Perfect Diary case study, one of the recent trends in Chinese e-commerce is the focus on the private domain or private traffic. This attention to the private domain has increased during the Covid 19 pandemic as brands…

How To Become A Market Leader In China In Four Years

The last four and half years have seen the rise from nothing of a new cosmetic beauty market leader in China. Perfect Diary captured Gen Z’s attention quickly and became the leader of online sales in cosmetics. How did it manage to do so? The first ingredient was to understand its target market: the famous…March 23, 20213KViews 0Likes 0Comments

The last four and half years have seen the rise from nothing of a new cosmetic beauty market leader in China. Perfect Diary captured Gen Z’s attention quickly and became the leader of online sales in cosmetics. How did it manage to do so? The first ingredient was to understand…

Behind Alibaba’s Recent Misfortunes

Alibaba: From an E-commerce Platform to a Media Monopoly Alibaba recently made headlines when the Shanghai Stock Exchange halted the IPO of their financial platform, Ant Group. The platform’s assets rival those of the world’s largest banks. This occurred after Jack Ma, co-founder of Alibaba dismissed Chinese banks as “pawnshops,” giving loans to companies “that…January 13, 20212KViews 0Likes 0Comments

Alibaba: From an E-commerce Platform to a Media Monopoly Alibaba recently made headlines when the Shanghai Stock Exchange halted the IPO of their financial platform, Ant Group. The platform’s assets rival those of the world’s largest banks. This occurred after Jack Ma, co-founder of Alibaba dismissed Chinese banks as "pawnshops," giving loans to companies…

How the Chinese Consumer Views Sustainability

A lot has been written lately about the Chinese consumer and sustainability. On the one hand, we hear that they are more concerned than most consumers in developed markets, regarding environmental issues surrounding the products that they consume. On the other hand, saving the planet as a whole would not be at the top of…November 4, 20203KViews 0Likes 0Comments

A lot has been written lately about the Chinese consumer and sustainability. On the one hand, we hear that they are more concerned than most consumers in developed markets, regarding environmental issues surrounding the products that they consume. On the other hand, saving the planet as a whole would not be at the top of…