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Our China and Europe Offices Have Moved to Great New Locations!

Last Monday was a moving day for all of the Full Jet powered by Baozun offices. In China and France, our teams are looking forward to working in a new environment!  You can find us at our new locations below: Full Jet powered by Baozun | China No.1040 North Suzhou Road Jing'an District Shanghai,…

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Baozun Group Acquires e-Fashion China

On June 28th of this year, Baozun announced the complete acquisition of e-Fashion China, a leading provider of e-commerce solutions for fashion brands in China. E-Fashion China focuses on global fashion and lifestyle while Full Jet powered by Baozun concentrates on luxury and premium brand capabilities. Altogether with Baozun eCommerce Inc., we will…

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Baozun’s 618 Shopping Event Results Reached 14.2 Billion RMB GMV

From June 1st to June 20th 2021, Baozun's 618 results reached 14.2 Billion RMB GMV, representing an increase of 67%!   - 16 stores exceeded 100 million GMV - 85 stores exceeded 10 million GMV - 18 stores ranked among the top 3 of Tmall's 1st tier categories or 2nd tier subcategories    Baozun's omnichannel…

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From Consulting to Operations: IKKS’s China Market Re-Entry Project

IKKS first entered the Chinese market with its brand IKKS Junior and opened stores in 7 premium offline locations in China.  Today, IKKS’s ambition is to re-enter the market and position itself as a premium lifestyle brand both online and offline. Entrusted with this re-entry strategy, our FullJet Team delivered a bespoke strategic plan to…

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Full Jet powered by Baozun, Advised Max Mara and Max&Co. on Their Omnichannel Strategy

The brands (run by GBMax) already have a strong offline presence in China with over 130 physical stores for Max Mara alone. However, last year the Group accelerated its digitalization strategy by opening a Max&Co. flagship store on Tmall Luxury Pavilion and two WeChat Mini-Programs (Max&Co. and Max Mara). They went further in 2020…

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Full Jet powered by Baozun Featured in the Press!

Since our acquisition in February this year, we have appeared many times in the press.   Sandrine Zerbib, our Founder and Chairwoman, and Vincent Qiu, CEO of Baozun eCommerce Inc., have been featured in various articles. Their expertise is in high demand regarding the Chinese e-commerce market, its trends, opportunities, and the challenges of our core business as…

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We Are Full Jet Powered by Baozun!

Earlier this year, our company made a significant change when we were acquired by the China e-commerce service leader, Baozun. Now, we are very proud to present our new brand identity!  Our goal remains the same: making global premium and luxury brands stand out and optimize their sales performance within China’s…

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All Dressed Up to Celebrate the Marriage of Baozun and Full Jet

On Wednesday, our teams gathered for a chic yet casual dinner party to celebrate Baozun and Full Jet's union and get better acquainted. All dressed in black and white; the guests shared dinner together for the first time after a month post-acquisition integration. Sandrine Zerbib, Founder and Chairwoman of Full Jet Powered by Baozun…

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Baozun Welcomes the Full Jet Team to Their Office

This monday, the Baozun Office warmly welcomed part of the Full Jet team as they moved into their office. We would like to thank Baozun for this incredibly welcoming celebration! Our team is now well settled into this energetic and dedicated work environment, and we are ready to take on new challenges! …

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Baozun Announces Acquisition of Full Jet Limited to Accelerate Expansion of Luxury and Premium Brand Footprint

BEIJING, Feb. 03, 2021 (GLOBE NEWSWIRE) — Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced that it has entered into a share purchase agreement with all the shareholders of Full Jet Limited (“Full Jet”), to…

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Full Jet’s End of Year Celebration

Our office Christmas gathering this year was great fun. Our back-office team organized a Secret Santa gift exchange and did a beautiful job decorating our office. Everyone enjoyed exchanging gifts and tasting the delicious refreshments. It was a wonderful event to thank our team for their hard work and celebrate the holiday season.  We would like to…

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Full Jet’s Main Office is Getting a Makeover – We’re going BIGGER!

The Full Jet Team has never been bigger, and it's not stopping now! Since we’re very excited to welcome newcomers, our great back office team revamped and redecorated the whole office! Full Jet is ready to take on new challenges and help even more brands to crack the code of e-commerce in China.…

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