Skip to content Skip to sidebar Skip to footer

How have online consumer behaviors been impacted by the Shanghai Lockdown?

The two-month lockdown in Shanghai starting last April has dramatically impacted the city’s population. After an economic standstill, the city begins breathing again, consuming again, but consuming differently! We could easily observe this consumption change during the 618 Shopping Festival this June. Some categories’ YOY UV and GMV growth skyrocketed: outdoors (camping gears and sun…

Read More

What Lessons can Brands Learn From the 618 Shopping Festival 2022 edition?

618 is an awaited event for consumers, platforms, and brands, well established as the second biggest shopping festival in China after 11.11 in November. This year's festival was even more anticipated. After the lockdown in big cities, it was important for China's e-commerce key players to take the market's pulse. Our Full Jet team pulled…

Read More

The 618 Shopping Festival is Back!

618 is the second largest e-commerce shopping festival in China after 11.11. It is an anticipated event for e-consumers looking for discounts. The stakes are higher this year after a 2-month lockdown in Shanghai! The festival outcome will be an important indicator of the Chinese consumer buying appetite. That is why our Full Jet team…

Read More

China E-commerce strategy:  cross-border or domestic e-commerce, what to choose?

Cross-border e-commerce refers to the activity of selling to customers located in different country than the one you are established in and shipping from. At the opposite, domestic e-commerce consists of selling to customers in the same country directly. It is possible when the company has established a legal entity in the country it is…

Read More

Understanding E-Commerce in China: How a Solid Audit Leads to a Successful Implementation 

It is no longer a secret that China is a pioneer in setting a record for e-commerce. In 2020, 782 million Chinese were buying online. In 2021, China reached a new milestone. For the first time in history, e-commerce sales accounted for more than half of retail sales with an estimated 52% compared to 45%…

Read More

E-Commerce in China: What are the Opportunities for International Brands?

Chinese e-commerce has its own specificities and offers great opportunities for foreign companies. But it is, above all, essential to understanding the codes of the Chinese market before you can hope for any success in China. The Chinese consumer is the most connected in the world. In 2021, they spent 5 hours 15 minutes scrolling…

Read More

Top 10 Platforms You Should Know Before You Start Selling in China

Social and e-commerce platforms have become essential communication and sales channels for brands in China, and they are a vital part of Chinese consumers’ habits. We will analyze how each platform stands out in this ecosystem with its particularities and objectives for users and brands. WeChat 微信 WeChat is more than just an app, it is…

Read More

Is China Live Shopping a Modern Version of Traditional TV Shopping?

We can sometimes hear this question in the West, where TV shopping is still popular. Of course, on the paper, it is the same principle: someone doing a demonstration of a product, live, with an audience who can buy it directly. However, as people spend more time – and money – on their smartphones, it…

Read More

The Importance of Understanding Your Chinese Consumer

The motivations and consumption patterns of European and Chinese online shoppers are very different. Influenced by their lifestyle, culture, and environment, Chinese consumers have developed their own practices and habits. In France, purchasing power belongs to the older generations, in contrast to the trend in China. The younger Chinese generation accounts for a significant part…

Read More

E-Commerce and Social Media : A Non-Existing Border in the Chinese Market

Today's Chinese consumers have immersed themselves in a 2.0 era thanks to their well-built and developed digital environment, often ahead of the world. China is the leading e-commerce market, with more than 780 million e-shoppers in 2020.  In addition to the importance of e-commerce in China, social media holds an extraordinary place in Chinese consumption habits.…

Read More

Live Shopping in China: The Guide for Brands to Succeed in 2022

China's live shopping, real-time online selling market is undoubtedly the first in the world! Starting with the launch of Taobao Live in 2016, it hasn't stopped growing. The market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020 to reach an estimated $171 billion in 2020. The…

Read More

Chinese Brands Overseas Success Stories Round 2: Florasis

Chinese Brands Overseas Success Stories Round 2: Florasis Florasis is a Chinese traditional-styled makeup brand launched in 2017, playing on a high-end segment. The brand is positioning itself opposite to SHEIN, the fast fashion e-commerce brand, and coupled with best practices from China e-commerce, the strategy is working! Here are the main points of their successful Chinese-inspired…

Read More

    1 / 4

    2 / 4

    3 / 4

    4 / 4