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Christofle Grand Opening

Full Jet is excited to announce the grand opening of the Tmall flagship store of @Christofle, the world-leading luxury silversmith brand from France. The brand furnished many royal houses and luxury hotels including Napoleon III and Elysee Palace with their refined silver tableware, flatware and accessories since 1830. Christofle introduced silver plating and electrolytic gold-gilding…

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De Beers Jewellers Chosed Full Jet!

Full Jet is thrilled to officially announce the grand opening of De Beers Jewellers on the Tmall Luxury Pavilion. The brand made it to the Top 10 in the Jewelry and Accessories category, only 2 months after launching! Founded in 2001, De Beers Jewellers sublimates the natural beauty of diamonds in stunning, timeless creations.…

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De Beers Jewellers Recently Revealed Its New Ambassador!

The luxury jewellery house chose 22-year-old singer and actor Cai Xukun as its new face. Cai is very popular among the younger Chinese generation (more than 34 million followers on #Weibo). De Beers's official Weibo account's announcement was a great success and received more than two million likes and comments. Using male ambassadors to…

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Dr. Martens’s Flagship Store was Honored by the Alibaba Group for their Achievements During this Year’s 11.11 Campaign

This year, once again, Dr. Martens was honored by Alibaba Group at a ceremony in Hangzhou for their Tmall Flagship store’s achievements. In 2019 they won the Dark Horse Brand and the Category Pioneer awards. This year Dr. Martens won the Billion Sales Club along with the top two Chinese footwear brands (Belle and Red Dragonfly), UGG…

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Dr. Martens, the Iconic English Boot Brand, is Considering a London IPO

Acquired by Permira back in 2014 for $462 million, Dr. Martens has reached international success.  Today, it sells over 11 million pairs of shoes every year in more than 60 countries. The brand's listing on the London Stock Exchange would be one of the first big initial public offerings of 2021, with the sale of…

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Theragun mini launch

Full Jet is excited to share the latest news from our premium brand Theragun – Theragun mini launch on Tmall: The Theragun mini, a "fit-in-your-pocket," yet "mighty" massage gun, it's finally here on our Tmall flagship store! The mini is built in the same triangular shape characteristic of all Theragun models. Compact but…

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Dr. Martens Spring/Summer shoes collection is out

This Spring/Summer season, Dr. Martens has put a spin on our new shoe collection while all the while maintaining our patented, unresting toughness and edgy attitude. Whether it's our classic 1461 Colour Pop, 1461 Quad, DM's Lite, Revive, Aurian Low, or our Geraldo Brando, Maldon, Redfin and Yelena sandals, these collections will amplify your style…

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Collab limited editions for 60th anniversary of Dr. Martens 1460 boots

2020 is the 60th anniversary of Dr. Martens' original boots. To mark the anniversary, Dr. Martens is working with 12 innovative labels, brands and world-renowned designers to launch twelve "one-off", "Remastered" 1460's. The collab with iconic Japanese streetwear brand BAPE is the first of the 1460 Remastered collection with contemporary camouflage prints. A Collab with…

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Dr. Martens won “Dark Horse Brand” & “Category Pioneer” awards of 2019

Full Jet is super excited that Dr. Martens Tmall flagship store that we operated was recognized by Alibaba Tmall Division and won "Dark Horse Brand" and "Category Pioneer" awards of 2019. Congrats to Dr. Martens team for this great achievement. And thanks to the entire Full Jet crew for the hard work and for making…

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Alpha Industries Spring/Summer collection launch

Alpha Industries is launching its Spring/Summer 2020 collection. Besides Alpha's iconic military-heritage MA-1 & M-65 bomber jacket, the new SS collection shows Alpha Industries is morphing and developing well into a sophisticated multi-seasonal brand. The Neo-Futurism-themed Spring/Summer 2020 collection is STRAIGHT FIRE! Inspired by DARPA, a US agency responsible for development of emerging technologies for…

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Full Jet is Marimekko’s New E-commerce Partner!

Full Jet is glad to partner with Marimekko, the Finnish lifestyle design brand to manage their Tmall flagship store.  Though it all started with a dress, “Mari’s dress,” Marimekko is not just a clothing brand; it’s a lifestyle!  We invite you to check out Marimekko’s Tmall store below, and let yourself be transported…

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We are collaborating with Theragun!

Full Jet is very proud to announce its collaboration with Theragun!  Theragun is a U.S.-based, pioneering percussive therapy device brand that has taken social media by storm! Their innovative products are very effective at speeding up muscle recovery, while at the same time, reducing pain.  Full Jet will take charge of Theragun's E-commerce and…

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