On Oct. 15th, Dr. Martens’ newly announced brand ambassador Cecilia Boey SONG Yanfei, showed up in the offline TOUGH AS YOU event of Dr. Martens popup store at Plaza 66 to share her Martens boots look style. Being a Dr. Martens fan herself and also a popular Chinese-Australian singer, dancer and actress, Cecilia is the perfect advocate for Dr. Martens who conveys the concept that “only things that’s tougher than a Dr. Martens boot is the people who is wearing it”. The event was also broadcasted live on Dr. Marten’s Tmall flagship store. In the event, Cecelia was paring the classic 1460 Dr. Martens with a black leather skirt from CHICTOPIA, a classically sweet yet casually rebellious appeal. Full Jet is happy to ideate the campaign strategy as well as chosen to do the event execution.
