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Full Jet powered Welcomes Michelle Chen as the new General Manager China

We are thrilled to share with you that Michelle has joined the Full Jet Team as the new General Manager | China. ????

At Full Jet powered by Baozun, she is managing our China office in Shanghai, leading business development and digital strategy. As a seasoned digital marketing expert, she strategically supports international premium and luxury brands to successfully enter the China e-commerce market, working closely with Baozun eCommerce Inc. for operations support. 

Born and raised in New York, Michelle graduated from Columbia University with a degree in Economics and started her career at PwC Consulting in New York. In 2009, she decided to start a new journey and flew to Shanghai, where she immersed herself in her family roots and deepened her understanding of China’s unique digital ecosystems. 
She specialized herself in digital marketing, strategic planning, and online channels distribution at Ogilvy, InterContinental Hotels Group, and finally Richemont, where she first had the opportunity to work with Full Jet as a TP consulting partner.
Since then, we have always kept a good relationship with Michelle and we are very excited to welcome her as our new China GM!

???? We asked Michelle what is her vision for Full Jet powered by Baozun and what, in her opinion, makes China’s e-commerce so unique:

“The seamless integration of social media, search, and e-commerce in China’s major digital ecosystems is unparalleled, and with the growing purchasing power of Chinese consumers, there is such a vast opportunity for brands to engage with a ready and willing audience. Full Jet powered by Baozun has a deep understanding of how international companies operate, combined with the knowledge of how to play in these powerful Chinese ecosystems, and we are well positioned to drive success for our clients.” 

We look forward to a long and successful journey with Michelle! 

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