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How have online consumer behaviors been impacted by the Shanghai Lockdown?

The two-month lockdown in Shanghai starting last April has dramatically impacted the city’s population. After an economic standstill, the city begins breathing again, consuming again, but consuming differently!

We could easily observe this consumption change during the 618 Shopping Festival this June. Some categories’ YOY UV and GMV growth skyrocketed: outdoors (camping gears and sun protecting apparel), hygiene and skin care, and home small appliances (coffee machines, etc.).

Michelle Chen, General Manager China of Full Jet powered by Baozun, also made some conclusions regarding this topic that she is happy to share with you below.

Do you think the consumption trends resulting from the lockdown are here to stay in China? 

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