Last week, our team members Meijuan XING and Juliette Masson from the Paris office visited the Paris Retail Week that addressed innovations in the French e-commerce market of today and the future.
France is the second largest e-commerce market in Europe and the 6th in the world. In 2020, e-commerce (products and services) accounted for €112 billion with a significant increase of 8.5%.
The main topics the event revolved around were:
????In-Store Retail Digital Tech
???? Payment Solutions
✈️Logistics & Supply Chain
????Marketing/Data & Customer Relationship
????IT for Commerce
What are the BIG trends?
1️⃣ Click & Collect shopping – remains a preferred e-commerce option for French people
2️⃣ The Marketplace Business Model – is a solution gaining importance for brands that are looking to expand their business
3️⃣ Omni-channel strategies – are a must, with the e-commerce website remaining the primary online channel
From what we observed, the French retail market remains first and foremost brick-and-mortar but also #omnichannel. The primary concern of the brands is to find a seamless bridge through all of their channels regarding CRM, logistics, inventory questions, etc.
Below is a sneak peek of the Paris Retail Week ???? .
Stay tuned for more updates from our Paris office!
