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Is China Live Shopping a Modern Version of Traditional TV Shopping?

We can sometimes hear this question in the West, where TV shopping is still popular. Of course, on the paper, it is the same principle: someone doing a demonstration of a product, live, with an audience who can buy it directly.

However, as people spend more time – and money – on their smartphones, it is only natural that the live shopping format is adapted accordingly.

Driven by the same need for presentation and fueled by advanced technology, Chinese platforms created a revolution when they integrated live shopping into their marketplaces.

Victoria Glanz, General Manager of the International Office, and Head of International Business Development of Full Jet powered by Baozun, shared her thoughts on this revolution coming from China and thriving in the rest of the world.

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