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Live Shopping in China: The Guide for Brands to Succeed in 2022

China’s live shopping, real-time online selling market is undoubtedly the first in the world!

Starting with the launch of Taobao Live in 2016, it hasn’t stopped growing. The market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020 to reach an estimated $171 billion in 2020. The COVID-19 pandemic has intensified this growth spurt, and Chinese sales are expected to reach $423 billion by 2022 (Source: McKinsey).

Full Jet powered by Baozun is delighted to share a report about the Chinese live shopping phenomenon with you. Our team gathered information concerning the market and the key platforms.
If you want to read more about Live Shopping in China, click on our report below!

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