This is another successful Single’s Day festival for Baozun’s brand partners with an achievement of 21.5 billion RMB in GMV between October 31 and November 11 (a 12.5% increase in…

We are very proud to announce that Baozun has just signed an agreement to acquire Gap Greater China from Gap Inc., one of the largest American specialty apparel companies. This deal marks the…

Today one could argue that Douyin is not just the most successful app in China but also the most advertising-friendly. I will explain why.  Douyin is probably the platform that…

The two-month lockdown in Shanghai starting last April has dramatically impacted the city’s population. After an economic standstill, the city begins breathing again, consuming again, but consuming differently! We could…

618 is an awaited event for consumers, platforms, and brands, well established as the second biggest shopping festival in China after 11.11 in November.This year’s festival was even more anticipated.…

We are delighted to announce that Jingqiu has joined our China team as our new Senior Strategy Manager.  Jingqiu specializes in digital consulting, strategic planning, and new brand ventures, focusing…

We are delighted to announce that Sunny has joined our China team as our new Strategy Manager.  Sunny has a background in digital marketing and advertising companies in China. Her…

618 is the second largest e-commerce shopping festival in China after 11.11. It is an anticipated event for e-consumers looking for discounts. The stakes are higher this year after a…

Cross-border e-commerce refers to the activity of selling to customers located in different country than the one you are established in and shipping from. At the opposite, domestic e-commerce consists…