Social and e-commerce platforms have become essential communication and sales channels for brands in China, and they are a vital part of Chinese consumers’ habits. We will analyze how each…

The motivations and consumption patterns of European and Chinese online shoppers are very different. Influenced by their lifestyle, culture, and environment, Chinese consumers have developed their own practices and habits.…

Today’s Chinese consumers have immersed themselves in a 2.0 era thanks to their well-built and developed digital environment, often ahead of the world. China is the leading e-commerce market, with more…

Jonathan Roy from the UK Investor Magazine invited Sandrine Zerbib, Founder and Chairwoman of Full Jet, Powered by Baozun, in a podcast to paint a detailed picture of the unique…

Full Jet is excited to announce the grand opening of the Tmall flagship store of @Christofle, the world-leading luxury silversmith brand from France. The brand furnished many royal houses and…

Full Jet powered by Baozun and Baozun eCommerce Inc. are proud to be the China e-commerce partner of the French nature-inspired cosmetics brand, Nuxe Group Together, we re-launched their NUXE Tmall flagship store to…

When I wrote about the fan economy and the reasons behind it a few months ago, I intended to follow up with a second article on the steps brands should take to…

Chinese Brands Overseas Success Stories Round 2: Florasis Florasis is a Chinese traditional-styled makeup brand launched in 2017, playing on a high-end segment. The brand is positioning itself opposite to SHEIN, the…

Expert Bites #03 – What are the Differences between NFTs and China Digital Collectibles? Since last year #NFTs can be found everywhere, especially when luxury brands gained access to this technology. Burberry, Coach, Longines Watch…