Brief

Christofle, a French leading luxury tableware brand ambitioned to re-enter the Chinese market through online channels and was looking for a partner able to understand the brand and develop an effective online strategy.

Solution

Full Jet powered by Baozun advised the brand to launch on Tmall’s luxury channel : Luxury Pavilion. We fully supported the brand on their Tmall Flagship and Luxury Pavilion Flagship Openings from strategic planning to Customer Care and Order Fulfilment assistance through UX design and merchandising strategy.

Results

Christofle flagship store officially launched on Luxury Pavilion during the Chinese Valentine’s Day campaign. In less than six months, Christofle’s flagship store attracted close to 3 million users and gained more than 15K followers. Offline sales positively benefited from the online opening as well.