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Competitive Business Intelligence Case Study


Provide a leading luxury group with detailed insights on the Chinese e-commerce market, with a focus on competitive benchmark during Tmall campaigns.


Through research, data collection and analysis, Full Jet powered by Baozun provided the luxury group with detailed reports of the e-commerce luxury market and competitors’ strategies. The report included competitors’ sales and campaign mechanisms, merchandising and CRM strategies, brand search index and consumer engagement. 

Download our China Digital Report 2021 to get the keys to this complex ecosystem ​

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