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Delhonghi

Business Model Transformation

Year2021Share

BUSINESS MODEL TRANSFORMATION

Brief

After several years in China, De’Longhi wanted to transition their ecommerce flagship store model from distribution to direct-to-consumer and were looking for a partner to help them with this transition and to properly prepare the next stage of their operations in China.

Challenge

De’Longhi needed assistance to transition their current model from working with a distributor to a Direct-to-Consumer approach, anticipating the structural and financial consequences for their company in China.

Solution

Full Jet powered by Baozun conducted several workshops with De’Longhi to help them align their objectives and prepare for the business model transition: P&L formulation, organizational structure and resource needs, Business and Functional processes, Service Partner working dynamics, IT requirements, related cost assumptions, launch roadmap and timeline…

Results

Full Jet powered by Baozun provided insightful recommendations to manage the transition of the De’Longhi store ownership with a precise execution roadmap and strategic plan. The roadmap included necessary changes in their own organization for the future management of daily operations / execution and for the management of their  e-commerce service providers. 

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