Objective

Act as the bridge between a leading French fashion group global team and the local operational team and supervise the overall China online/ digital performance.

Solution

Full Jet powered by Baozun provided support across diverse aspects of the client’s business:
Product & Merchandising: We monitored the implementation of the brand strategy in China, protecting and improving brand image, providing guidance and support to the global team during Global Sales Meetings. We also provided recommandations on new products.
China Marketing:
We ensured the localization and the alignement of the branding when deployed across all touchpoints. Based on the market analysis we conducted, we planned the Client marketing budget – short and long-term – providing insightful guidance to the brand for their future marketing planning. We also coordinated the implementation of the marketing plan execution, tracked the performance and engaged corrective actions with all Parties.
Market Intelligence
– We provided market trend reports to the global team, putting forward opportunities for the brand as well as competitive inteligence, monitoring competitor updates and tactical moves.