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IKKS

Market Entry / New Channel Strategy

Year2021Share

MARKET ENTRY/NEW CHANNEL STRATEGY

Brief

IKKS entered a Joint Venture with Li & Fung Group (Fung Kids) in 2018, with an ambitious market vision and business plan.

This JV was then ended and IKKS needed to formulate their next steps in China and prepare their market (re) launch.

Challenge

The previous JV had positioned IKKS as a Children’s brand while the vision of the Brand is to be a lifestyle Brand proposing a wider and deeper offer: men, women and kids.

Solution

Through a deep market survey, we provided IKKS with strategic recommendations for their market re-entry, including but not limited to, competitive benchmark, China Brand strategy, consumer segmentation & profiling, China merchandising strategy and plan (product, price, discount), China business model, offline footprint and store roll-out plan, e-commerce strategy and detailed plan, marketing strategy and plan, detailed financials (P&L) and structure recommendations.

Results

Full Jet powered by Baozun provided a turnkey solution based on in-depth audits to grow the brand’s potential in China and develop their awareness and sales. This included a 3-year strategy with a detailed sales forecast and financial projection.

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