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O2O Strategy Implementation


Valentino wanted to improve their omnichannel strategy and solutions in China. 


Baozun started with a pop-up on WeChat and a mini-program store. Then, they took over Valentino Tmall flagship store and relaunched their Chinese website. Baozun activated an O2O strategy from platform digital innovation to inventory solution to accelerate the brand omni-channel evolution. Omnichannel Inventory, Product Customization and Boutique Appointments are three major improvements Baozun implemented to Valentino’s omni-channel strategy in China.


After one year,  TMALL Net Sales from Jan.20 to  Jun.20 increased threefold. 

Regarding Inventory management, nearly 50% of the stores launched the omnichannel inventory in 2020, increasing the sales generate by the stock in-stores. 


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