E-commerce in China is booming, yet most businesses still have trouble understanding this complex ecosystem. To succeed, online businesses must meet multiple goals, requiring different sets of expertise.
Full Jet powered by Baozun Founder and Chairwoman, Sandrine Zerbib was invited by the China Business Cast to share her insights on what it takes to make a mark on the Chinese e-commerce market, why some brands have succeeded and some have not, and the many ways this ecosystem can help us capitalize on this thriving market.
To listen to this episode, head over to China Business Cast on Apple Podcasts or click on the link below: https://china-business-cast-62d2e74f.simplecast.com/episodes/ep-119-thriving-in-chinas-eommerce-ecosystem-with-sandrine-zerbib
