Interviewed in March by Julia Wray for Cosmetic Business, Sandrine Zerbib, Founder and Chairwoman of Full Jet, Powered by Baozun, shared the keys to cracking the code of the cosmetics industry in China.
“Competition in the beauty segment is huge in China due to the upsurge of brands either domestic or regional (Japan and Korea). […] It is important for brands to understand that brand localization does not suffice, and they need Chinese brand building,” says Zerbib.
Read the full article below and find out more about branding tips, digital strategy, logistics, and the key takeaways to ensuring your brand’s success on the Chinese market!
