Our Founder and Managing Partner, Sandrine Zerbib, recently gave her insights about why and how luxury brands are going online in China at The Future of Brands E-commerce online conference. She shared this time with one of our Full Jet clients Nathalie Remy, CEO at Christofle, French luxury cutlery brand.
Watch the full replay below to understand why E-commerce is the key for Western luxury brands to win in the Chinese market:
PART 1:
PART 2:
