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Six Top Trends on Tmall Luxury Pavilion

Tmall Luxury Pavilion platform holds over 200 brands and has become the number one way to reach a significant volume of sales online for luxury brands.

From the January to March 2021 period, sales jumped to 159% year-on-year (source: Tmall). 

In 2020, Covid-19 accelerated online purchases for luxury goods, going from 13% to 23% in China.

Quick to react, many brands accelerated their launches to take the opportunity to attract the younger Chinese generation, exceptionally enthusiastic about the luxury digital experience.
Gen-Z’s share of Tmall’s GMV for luxury fashion and lifestyle products increased by 189% during the same period.

This channel has also become a place for brands to share their trends and differentiate themselves from their numerous competitors.

Our Full Jet Team spotted six trends on Luxury Pavilion you need to know:

???? Gen Z increasing their spending
???? AR Try-on technology
????Tmall as a branding and communication platform
????️Special gifting service and CRM activities
????Interest free installment
???? Gift with Purchase as campaign incentive

Are you interested to know more about how to implement this trends in your brand’s strategy? Contact us! 

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