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Full Jet powered by Baozun Welcomes Jingqiu Shao!

We are delighted to announce that Jingqiu has joined our China team as our new Senior Strategy Manager.  Jingqiu specializes in digital consulting, strategic planning, and new brand ventures, focusing on premium consumer goods and retail and e-commerce business.  At Full Jet powered by Baozun, she will be responsible for tailored e-commerce strategy development and…

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Full Jet powered by Baozun Welcomes Sunny Liu! 

We are delighted to announce that Sunny has joined our China team as our new Strategy Manager.  Sunny has a background in digital marketing and advertising companies in China. Her experience makes her an essential part of our strategic planning team, with over four years of expertise in luxury, fashion, and lifestyle industries. At Full…

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Life During Lockdown: News from Our Full Jet Team in Shanghai!

The resurgence of Covid-19 in China has caused many cities to go into strict lockdown, including Shanghai, for over one month now. How are our China team members adapting to this situation? After a little - not so little - adjustment time dealing with internet connection issues, grocery shopping, children’s classes, etc., our team is…

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Dr. Martens’s Flagship Store was Honored by the Alibaba Group for their Achievements During this Year’s 11.11 Campaign

This year, once again, Dr. Martens was honored by Alibaba Group at a ceremony in Hangzhou for their Tmall Flagship store’s achievements. In 2019 they won the Dark Horse Brand and the Category Pioneer awards. This year Dr. Martens won the Billion Sales Club along with the top two Chinese footwear brands (Belle and Red Dragonfly), UGG…

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Full Jet powered by Baozun Offices Celebrated Christmas

Our teams organized Christmas parties in Shanghai and Paris to celebrate the season’s festivities!  We enjoyed a pleasant time together at a celebration filled with beautiful Christmas decorations, sweets, and gifts. Everything was ready for us to enjoy a great time together before the end of the year!  Our first year as Full Jet powered…

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Throwback to the Next Tech China Event

Last month La French Tech Shanghai organized an online and offline event to shed light on the challenges of tomorrow in the most innovative industries in China.   Sandrine Zerbib, Founder and Chairwoman of Full Jet powered by Baozun joined a panel discussion about retail with Katia Lan, Bertrand Régnier, and Alexis Bonhomme. She shared her insights about the blurring…

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Full Jet powered by Baozun is Celebrating Halloween!

Full Jet powered by Baozun is Celebrating Halloween! Amidst the 11.11 fever, our Shanghai office took a break to celebrate the Spooky Season! For the occasion, our office manager revamped the office decor, pulling off the Halloween vibes! It was also the first team party since Michelle Chen joined as our new General Manager in China, wishing…

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Full Jet powered Welcomes Michelle Chen as the new General Manager China

We are thrilled to share with you that Michelle has joined the Full Jet Team as the new General Manager | China. ???? At Full Jet powered by Baozun, she is managing our China office in Shanghai, leading business development and digital strategy. As a seasoned digital marketing expert, she strategically supports international premium and luxury brands…

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Baozun Wins the 2021 Tmall Six-Star Service Provider Award Again!

Baozun eCommerce Inc. Wins the 2021 Tmall Six-Star Service Provider Award Again! Once again, Baozun E-Commerce was awarded the Tmall Six-Star Service Award during a seminar about digital transformation held this July by Tmall and the China Havard Business Review.  Since its first edition in 2016, Baozun has continuously been rewarded for its outstanding operational service capabilities…

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Our China and Europe Offices Have Moved to Great New Locations!

Last Monday was a moving day for all of the Full Jet powered by Baozun offices. In China and France, our teams are looking forward to working in a new environment!  You can find us at our new locations below: Full Jet powered by Baozun | China No.1040 North Suzhou Road Jing'an District Shanghai,…

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From Consulting to Operations: IKKS’s China Market Re-Entry Project

IKKS first entered the Chinese market with its brand IKKS Junior and opened stores in 7 premium offline locations in China.  Today, IKKS’s ambition is to re-enter the market and position itself as a premium lifestyle brand both online and offline. Entrusted with this re-entry strategy, our FullJet Team delivered a bespoke strategic plan to…

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