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Is China Live Shopping a Modern Version of Traditional TV Shopping?

We can sometimes hear this question in the West, where TV shopping is still popular. Of course, on the paper, it is the same principle: someone doing a demonstration of a product, live, with an audience who can buy it directly. However, as people spend more time – and money – on their smartphones, it…

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E-Commerce and Social Media : A Non-Existing Border in the Chinese Market

Today's Chinese consumers have immersed themselves in a 2.0 era thanks to their well-built and developed digital environment, often ahead of the world. China is the leading e-commerce market, with more than 780 million e-shoppers in 2020.  In addition to the importance of e-commerce in China, social media holds an extraordinary place in Chinese consumption habits.…

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Live Shopping in China: The Guide for Brands to Succeed in 2022

China's live shopping, real-time online selling market is undoubtedly the first in the world! Starting with the launch of Taobao Live in 2016, it hasn't stopped growing. The market grew at a compound annual growth rate (CAGR) of more than 280 percent between 2017 and 2020 to reach an estimated $171 billion in 2020. The…

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Discover Bilibili, the Video Sharing Community

The China Digital Ecosystem: A New World of Platforms Yet to be Discovered - #02 BILIBILI Bilibili is a well-known platform among the ACG community in China. Bilibili is a mix of YouTube and Twitch, with high-quality ACG-focused content. Lately, Bibili’s success is going beyond its original core users to target Chinese Gen-Z globally.  The platform is riding…

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Five Ways China’s E-Commerce Landscape is Changing – BoF Interview

The e-commerce market in China increasingly blurred its lines. As a result, every brand must be prepared to occupy their spot in the customer journey, connecting all touch points seamlessly.  How to manage the e-commerce boom for your benefit, while staying in the loop with such a hyper-evolving market?  Zoe Suen…

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Full Jet, Powered by Baozun and IT Consultis Webinar – Replay is Live!

Hosted on the 23rd of February by Sandrine Zerbib, Founder of Full Jet, Powered by Baozun and Aurélien Rigart, Co-founder and VP of IT Consultis, this webinar presented an overview of E-commerce strategies in China focused on how public and private traffic can complement each other to help you tackle the challenging and competitive Chinese…

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The Impact & Implications of the New Regulations on Livestreaming in China

The China Advertising Association has just released on July 1st a new set of regulations regarding Livestreaming/Online shopping or “Entertainmerce” as some like to call it. Another set of regulations coming from the China General Chamber of Commerce, of which only a draft version is public yet, is meant to be officially published in the…

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Sandrine Zerbib’s Corporate Q&A Interview for Week in China

We’re excited to post Sandrine Zerbib’s interview for Week in China. She was invited to give her opinion on the Chinese E-commerce market, its features and ever-changing ecosystem. She also gave insightful good practices for international brands to succeed online in China.  Scroll down to read the full interview! 我们非常高兴与大家分享 杂志对Sandrine Zerbib女士的采访。Sandrine受邀就中国电商市场的特点和不断变化的生态系统表达了她的看法,以及阐述了对于国际品牌如何在中国线上市场取得成功的深刻见解。

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Celebrities livestreaming sessions for 6.18 campaign warm-up

In this year's 618 shopping festival, over 600 company presidents and 300 celebrities will join the live-streaming sessions to sell products on Taobao Live, the livestreaming channel of Taobao & Tmall. will also launch livestreaming sessions with over 100 celebrities and invite top executives from Huawei and Haier…

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The Whole Buying Journey in just One Touch Point? The Spectacular Rise of Live Commerce in China

One of the first questions some clients ask us when they move to E-Commerce in China is why shouldn’t they spend all their marketing investment inside TMall as this is where the buyers are? Not so long ago, it was believed that the early stages of the buying process could only happen outside E-Commerce…

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China’s High Tech Covid-19 Response: Livestreaming: A News E-commerce Dimension Developing

China’s entrepreneurs are getting it right. What lessons should global leaders learn from it? Co-written by Sandrine Zerbib and Aldo Spaanjaars – China veterans and experts of “Dragon Tactics”.   •    The coronavirus outbreak has dealt a severe blow to almost every aspect of the Chinese economy, yet Online retail sales…

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