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The Keys to Understanding the Entertaining and Seamless Experience of Chinese E-commerce

Jonathan Roy from the UK Investor Magazine invited Sandrine Zerbib, Founder and Chairwoman of Full Jet, Powered by Baozun, in a podcast to paint a detailed picture of the unique Chinese e-commerce market and consumer.

This podcast tackles the following topics:
➤ The unique Chinese digital ecosystem vs. the West
➤ The Chinese digital consumer: what and how he or she is purchasing online
➤ The Chinese luxury market 

Listen to the full podcast here:

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